BA make global marketing appointment
23.02.10
BA has made a major marketing appointment, hiring Kerris Bright from AkzoNobe as its new head of global marketing. She will report directly to Andrew Crawley, British Airways' sales and marketing director, who described Ms Bright's new role as ‘one of the top marketing jobs in the industry’.
He said: ‘I'm confident her experience will help us transform our business through innovative and creative marketing marketing campaigns worldwide.' Ms Bright added that she had been offered a ‘unique and exciting opportunity’. She has worked at companies including Unilever, Quest International, Unipath and ICI Paints.
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